BARRAGÁN is a fashion label by designer Victor Barragán, who is from Mexico. Founded in 2016, it is based in New York, with a production team working across North and South America. It reconfigures basics such as classic T-shirts and jeans into gender-unbound womenswear and menswear, and combines art direction, styling, photography, and media to present an alternative to the “mainstream.” The garments are designed in New York and fabricated in Mexico City.
Concept
The brand offers an alternative to mainstream fashion by reinterpreting basics in counter-intuitive, even surreal, ways.