Tagline
Carry fun with you
Aroco (Aroco) is a bags and accessories brand that adds enjoyment to everyday life and suggests “wonderful outings.” Its name, aroma+, is said to mean “to add fragrance” and “to add flavor,” and the brand’s guiding message is “Carry fun with you.” Alongside practical features such as ample pockets, handle lengths, and hardware, the brand pays close attention to material quality and holds frequent meetings with fabric manufacturers.
Concept
The brand aims to make everyday outings more enjoyable through bags and accessories for people with limited time for themselves, such as those who only leave home to commute between home and work or who see outings as part of raising children.