Tagline
Alluring · Ritzy · Unique
A.R.U is a fashion brand based in Seoul, South Korea, and operated by A&G Corporation (A&G). It offers outerwear, tops, dresses, bottoms, accessories, and other items, and officially presents “confident body lines and a designer’s ensemble” and “the expression of individuality through various colors.” Its brand statement is “Alluring · Ritzy · Unique,” and it continues to sell through its official online store.
Concept
An ensemble of confident body lines and designers. Expression of individuality through various colors.