ASCLO

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Overview

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Pioneer of K-Fashion
ASCLO is a Korean menswear brand launched in 2013 by Seo Hong-il. Starting as an online mall, it offers minimalist casualwear, oversized fits, daily looks, and boyfriend looks for men in their 20s and 30s. Its range includes T-shirts, shirts, knitwear, slacks, denim, and outerwear, with an emphasis on silhouettes designed to be worn for longer rather than following trends. The brand offers in-house collections such as ASCLO MADE and ASC STUDIO, and sells internationally through channels including its official store for Japan.

Concept

The concept prioritizes silhouettes that can be worn for longer over trends.

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Parent brands and sub-brands, ordered by founding year.

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2 brands
Founded
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- Sub-brand
ASC STUDIO
Clothing

A core line that foregrounds in-house production

ASC STUDIO is an in-house production line that continues to be offered as a distinct categ

ASC STUDIO is an in-house production line that continues to be offered as a distinct category name and product designation in ASCLO’s official store. While ASCLO’s regular product range covers a broad selection of everyday wear, the line is explicitly identified as an in-house production line in official product descriptions and develops shirts, pants, outerwear, accessories, and other items using independently selected fabrics and quality control. Within the area of in-house production that overlaps with ASCLO MADE, it is positioned as a line that organizes product ranges under its own name.

- Sub-brand
ASCLO MADE
Clothing

A sub-label grouping original-production products

ASCLO MADE is a sub-label grouping ASCLO original-production products, used in official pr

ASCLO MADE is a sub-label grouping ASCLO original-production products, used in official product names for overseas markets and for its in-house production category. Its clear distinction from the regular product range is that the brand defines the design, materials, and silhouettes and oversees production. It develops ASCLO’s core offerings, such as oversized fits and unisex styles, through in-house production. Alongside labels for the same in-house production area, such as ASC STUDIO, it serves to consolidate ASCLO’s independently planned products.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about ASCLO

Country of origin, founding year, categories and parent brands.

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