ASHOUR is a men's casualwear brand launched in South Korea in 2020. Centered on minimalist design, it offers everyday wear including shirts, knitwear, outerwear, bottoms, shoes, and accessories. Its concept is to use carefully selected fabrics and streamlined trims, adding the brand's distinctive sensibility to simple designs. It offers daily wear that is easy to incorporate into a range of settings, and is sold through its official Korean online store and platforms including MUSINSA, 29CM, EQL, and KOLON MALL.
Concept
The concept adds a sense of purpose to minimalist designs by incorporating ASHOUR's own sensibility. Carefully selected fabrics and streamlined trims are used to enhance quality and provide a high level of satisfaction through the garments.