ASTLAY

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Country: South Korea
Founded: 2022 2020s
Category: Clothing
Related brands: Clothing brands founded in the 2020s Clothing brands from South Korea

Overview

ASTLAY is a menswear brand launched in South Korea in 2022. Based in Seoul, it offers outerwear, tops, bottoms, and accessories, including everyday clothing such as denim, knitwear, and sweatshirts. The brand name is a coined word combining “astra,” meaning star, and “layer.” Rather than following trends, it pursues values that continue to shine with an individual sensibility over time. Its official website also features “INDIGO LABEL.”

Concept

ASTLAY is a coined word combining “astra,” meaning star, and “layer.” Rather than following the trends of a particular era, it pursues values that shine with one’s own sensibility over time, like countless stars.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: -

Year Brand Category Description

INDIGO LABEL

Sub-brand

Clothing

A derivative line specializing in indigo denim

INDIGO LABEL is a derivative line listed as “LABEL” on the ASTLAY official online store, s

INDIGO LABEL is a derivative line listed as “LABEL” on the ASTLAY official online store, separately from the regular NOW, OUTER, TOP, BOTTOM, and ACC categories. The current page features indigo and vintage-finished models of the Denim Rider Jacket. In contrast to ASTLAY itself, whose offerings span outerwear, knitwear, sweatshirts, and other categories, INDIGO LABEL focuses its selection on indigo denim and a narrower range of categories. It is positioned as a specialized sub-line that presents ASTLAY’s denim focus under a distinct name.

- Sub-brand

INDIGO LABEL

Clothing

A derivative line specializing in indigo denim

INDIGO LABEL is a derivative line listed as “LABEL” on the ASTLAY official online store, s