INDIGO LABEL

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Overview

INDIGO LABEL is a sub-line from ASTLAY, which is based in Seoul, South Korea. ASTLAY’s official online store has a dedicated category for the line, offering denim rider jackets and indigo-colored outerwear. Bermuda shorts under the name “Indigo Label” can also be found on retail sites, positioning it as a casualwear line centered on denim. Its parent brand, ASTLAY, states that it pursues value that shines with its own sensibility over time rather than chasing trends.

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1 brands
Founded
2022
2022 Parent brand
ASTLAY
Clothing

A derivative line specializing in indigo denim

INDIGO LABEL is a derivative line listed as “LABEL” on the ASTLAY official online store, s

INDIGO LABEL is a derivative line listed as “LABEL” on the ASTLAY official online store, separately from the regular NOW, OUTER, TOP, BOTTOM, and ACC categories. The current page features indigo and vintage-finished models of the Denim Rider Jacket. In contrast to ASTLAY itself, whose offerings span outerwear, knitwear, sweatshirts, and other categories, INDIGO LABEL focuses its selection on indigo denim and a narrower range of categories. It is positioned as a specialized sub-line that presents ASTLAY’s denim focus under a distinct name.

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Brands that share a country of origin, founding period, category or designer.

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