Tagline
MAKE YOUR BEAUTIFUL MOMENT SHINE THE MOST
ASURA is a women's fashion brand in South Korea developed by designers 최수임 and 허아름 since its Fall/Winter 2019 collection. Based on casualwear, it offers clothing, bags, shoes, and other items incorporating feminine sensibilities and trends. The brand officially advocates a new wave of “feminine moodwear” that harmonizes style and emotion, and places emphasis on communication with customers. It operates online stores and physical stores in South Korea and is expanding its sales network overseas, including in Japan.
Concept
A new era of feminine moodwear, where style and emotion exist in perfect harmony.