Tagline
A guide, A leader
AVANDRESS is a unisex easy street-casual brand launched in Seoul, South Korea, in November 2019. It is developed by Yoon Chaeyoung, CEO of the operating company Address 8. Centered on a diverse range of streetwear that can be worn naturally like everyday clothing, the brand proposes easy looks unaffected by short-term trends. It emphasizes product quality and the reliability and transparency of sourcing, and also focuses on pattern design that takes body types into account. It offers menswear, womenswear, and accessories, and is expanding from South Korea’s online and offline markets into overseas sales.
Concept
A customized brand that responds to diverse street sensibilities and needs, with pieces designed to be worn effortlessly like everyday clothing.