AWESOME STUDIO is a unisex American casual and streetwear brand launched in South Korea in 2021. Based in Seoul, it lists Lee Gwang-no as its representative on its official website. Drawing on American preppy culture, the brand proposes free-spirited styling that combines witty details, colors, and graphics. It reinterprets classic and retro elements and offers clothing and accessories for men and women, including T-shirts, sweatshirts, pants, outerwear, and dresses.
Concept
A modern preppy brand inspired by American preppy culture. It pursues free-spirited styling that mixes and matches witty details, silhouettes, colors, and graphics.