Azuma. is a Japanese fashion brand launched in 2015 by designer 東研伍. Based in Tokyo, it offers ready-to-wear focused primarily on menswear. Azuma has worked as a patternmaker and modelist at UNDERCOVER and JULIUS. With “Clothing that does not suppress emotions” as its concept, the brand proposes clothing with a global appeal rooted in a sensibility unique to Japan. Its approach to clothing is characterized by details that are left incomplete and combinations of disparate elements. In fiscal 2018, it received an award in the Professional category of the Tokyo New Designer Fashion Grand Prix.
Concept
Clothing that does not suppress emotions