B-DAY STORE is a Japanese apparel line launched on March 5, 2026, from the gift select shop BIRTHDAY BAR. As the first apparel line by Nice Claup Co., Ltd., which operates BIRTHDAY BAR, it offers casual wear for women and men centered on unisex designs and details. Its official concept is “A new standard in ‘special everyday wear.’” It proposes styles that add a subtle sense of something special to everyday life for people who value their individuality without being overly swayed by trends.
Concept
A new standard in “special everyday wear.”