BIRTHDAY BAR

An original lifestyle brand launched by BIRTHDAY BAR in February 2024. While the parent brand curates a wide range of miscellaneous goods for gifting, this brand focuses on living spaces and everyday objects, offering items centered on interiors, including furniture, fabrics, lighting, and fragrances. Against the backdrop of a desire for products without the BIRTHDAY BAR logo, it presents playful designs that add a sense of individuality to everyday life under a distinct name. While B-DAY STORE handles clothing, SAHIR is positioned as a sub-line that expands the offering into the home.

The first apparel line launched by BIRTHDAY BAR on March 5, 2026. It serves to expand the parent brand’s focus—from proposing lifestyle goods and accessories as a gift select shop—into everyday styling through clothing. Centered on unisex designs and details, it offers casual wear that is easy to style in different ways while incorporating individual expression, and proposes “special everyday wear.” Unlike SAHIR, which focuses on interior items and tools for daily life, it is an apparel line within the brand family that presents BIRTHDAY BAR’s offerings in a wearable form.