Tagline
Spread Joy, Glow more
SAHIR is a lifestyle brand launched in Japan in 2024 by Mag Style Co., Ltd. Its offerings focus on interior items and also include miscellaneous goods and fashion items. The brand name is a coined word combining “Savor,” meaning joy and amusement; “Hit,” meaning to reach a goal; and “Radiant,” meaning to shine brightly. The brand presents playful ideas for adding a personal touch to everyday life, offering items with accents in their colors and designs. It is available at BIRTHDAY BAR and CUiSiNE HABiTS.
Concept
Even when an uneventful day passes, and even when another ordinary day arrives, life has value. Given meaning, any place can become special. A lifestyle brand that expands the joy within me and spends a day with you, so that I can shine more brightly.