Tagline
Greater comfort and playfulness wherever you find yourself.
b/m is a new sneaker line launched by Moonstar in late February 2023. Centered on a borderless outlook unconstrained by gender, age, lifestyle, or way of working, it proposes products under the theme, “Greater comfort and playfulness wherever you find yourself.” Recycled materials are used for the uppers and soles, and the line also donates shoes to children in developing countries in proportion to its shipping record. Based in Kurume, Fukuoka Prefecture, Japan, b/m is a Moonstar line that continues to be offered.
Concept
The brand name “b/m” derives from “borderless” and “moonstar.” Under the theme, “Greater comfort and playfulness wherever you find yourself,” it proposes products unconstrained by gender, age, lifestyle, or way of working, designed to adapt to changing everyday norms and a society marked by growing diversity. For 23SS, the theme was “Moon Travel,” drawing design inspiration from spaceships and the lunar surface, as well as the excitement of a journey spanning approximately 380,000 kilometers from Earth to the Moon.