b・ROOM is a daily wear brand for children operated by Narumiya International. It was announced as a baby and children’s brand in March 2011. Its target customers are boys and girls from newborns to the lower grades of elementary school, and it focuses mainly on an affordable price range. Its concept is “a unisex brand offering comfortable, relaxed daily wear.” The founder could not be confirmed from publicly available information.
Concept
A unisex brand offering comfortable, relaxed daily wear