BALLOON FRIENDS

BFMA CHARACTER LABEL is one of the two official labels that make up BALLOON FRIENDS MESSY ADVENTURE (BFMA), and its core line centers on four balloon characters and their adventure stories. It handles category products such as design stationery, character licensing, and publishing and animation based on the stories, with a distinct role from BFMA DESIGN STUDIO LABEL, which covers patterns and home decoration as well as collaborations with companies and artists. It is positioned as the character-focused label that directly develops the parent brand’s story world into products and content.

BFMA DESIGN STUDIO LABEL is another official label within BALLOON FRIENDS MESSY ADVENTURE. Unlike CHARACTER LABEL, which directly turns character stories into products, it works with patterns on a variety of themes, artwork, fabrics, design products, home décor, and collaborations. The official website refers to its production base in the pattern field as BFMA PATTERN STUDIO, where it develops patterns and a diverse range of products for everyday life. It is positioned as a design production label that extends character IP into other forms of expression.