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BFMA CHARACTER LABEL

BFMA CHARACTER LABEL

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Country: South Korea
Founded: 2020 2020s
Category: Lifestyle products Clothing Bags Wallets
Related brands: Lifestyle products brands founded in the 2020s Lifestyle products brands from South Korea

Overview

BFMA CHARACTER LABEL is one of the labels that make up BALLOON FRIENDS MESSY ADVENTURE, a character brand originating in Korea. The parent brand officially launched in May 2020, based on ideas that artist KIMNEW drew from vintage toy shops. Centered on stories featuring four balloon characters, it develops lifestyle products including design stationery, character licensing, story-based publications, animation, and more.

Concept

An Adventure to Find Myself

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2020

Year Brand Category Description

2020

BALLOON FRIENDS

Parent brand

Clothing

Core line responsible for stories and character products

BFMA CHARACTER LABEL is one of the two official labels that make up BALLOON FRIENDS MESSY

BFMA CHARACTER LABEL is one of the two official labels that make up BALLOON FRIENDS MESSY ADVENTURE (BFMA), and its core line centers on four balloon characters and their adventure stories. It handles category products such as design stationery, character licensing, and publishing and animation based on the stories, with a distinct role from BFMA DESIGN STUDIO LABEL, which covers patterns and home decoration as well as collaborations with companies and artists. It is positioned as the character-focused label that directly develops the parent brand’s story world into products and content.

2020 Parent brand

BALLOON FRIENDS

Clothing

Core line responsible for stories and character products

BFMA CHARACTER LABEL is one of the two official labels that make up BALLOON FRIENDS MESSY