BALLSY.BROTHERS is a Japanese military streetwear brand created by 安福陽生. Launched for Spring/Summer 2022, it develops clothing inspired by military, workwear, American casual style, and colors found in nature, with sizing suited to the present day. The brand combines a strong focus on fabric with price points accessible to people in their 20s, and offers shirts, pants, outerwear, knitwear, and more. Its name expresses the hope that wearers will feel confident in their own fashion, and that the relationship between customers and the director will be as close as that between brothers.
Concept
The concept is to encourage people who wear the brand’s clothes to feel confident and courageous in their own fashion. It also reflects the desire for the director to remain close to customers who purchase the brand’s products.