Be.Nection is a fashion brand offering clothing for men and women. Its range focuses on everyday wear, including shirts, T-shirts, sweatshirts, vests, mod coats, denim, cargo pants, and slacks. On ZOZOTOWN, the brand is carried by CREO STORE. The brand name is a coined term combining Be, meaning “being true to oneself,” and conection, meaning “connection.” Its concept is to offer clothes people will want to wear even as their age, tastes, and lifestyles change, along with items that encourage self-expression. Its founding year, country of origin, founder, and design lead cannot be confirmed from publicly available information.
Concept
A coined term combining Be, meaning “being true to oneself,” and conection, meaning “connection.” Clothes people will want to wear even as their age, tastes, and lifestyles change. The brand offers items that encourage self-expression. It hopes that those who pick up Be.Nection will discover new sensibilities, perspectives, and connections, and enjoy fashion even more.