Tagline
Just the way you are
Beach Queen is a swimwear brand offering bikinis, tankinis, one-piece swimsuits, rash guards, and other items. Its brand introduction features the slogan “Just the way you are” and describes it as proposing adult swimwear that brings dreams and comfort and lets people be themselves. Its range includes feminine bikinis, swimwear sets designed with body coverage in mind, and items suitable for both water and land use and offering UV care. The brand is sold at retailers such as San-ai Resort and Murasaki Sports.
Concept
The brand proposes adult swimwear that brings dreams and comfort and lets people be themselves.