Beaurance is an original Japanese fashion accessories brand developed by Aurora Co., Ltd. Its offerings center on parasols and rain umbrellas, and also include hats, scarves, stoles, and rainwear. The brand concept is “For fascinating women who evolve with the times.” It offers functional and design-conscious items for independent women who embrace new things and experiences while staying true to themselves. Beaurance underwent a rebranding in spring/summer 2023 and continues to offer products at department stores and through its official online store.
Concept
“For fascinating women who evolve with the times.” Amid significant changes in the world, the aim is to become an independent woman who embraces trending things while remaining true to herself. The brand seeks to offer items that update what these women love.