beautiful people

An online-exclusive sub-brand derived from beautiful people in 2020, it began as a project focused on emotions. “beautiful people feels” is positioned as a platform for exploring the ability to feel, drawing attention to emotions and sensations through clothing and goods. It sets themes for individual collections, such as “Lost and Found,” and also undertakes initiatives such as donating a portion of sales to protection organizations. Unlike THE/a, which handles the main brand’s staple clothing, it serves to expand the brand’s expressive scope into the emotional realm.

Launched in 2021, THE/a beautiful people is an ultimate standard line for everyone, established by revisiting the brand’s signature biker jackets and trench coats for the first time in ten years. It reworks classic pieces that can be worn across sizes and genders. Separate from the Side-C collections, which strongly express the main brand’s experimental nature, it serves to organize the brand’s foundations as an everyday wardrobe. If feels represents an expansion of emotional expression, THE/a is positioned as standardizing the brand’s core.