Tagline
made in Europe
Belmil is a schoolbag brand based in Ada, northern Serbia. It grew out of a family-run bag manufacturing company founded by Istvan Benak in 1965 and offers bags, backpacks, and related products primarily for preschool and elementary school children, with a focus on bags for school use. Its mission is to create bags that bring joy to children’s school and everyday lives, and its stated design principles are creativity and playfulness, a child-centered approach, uniqueness, and honesty. Its products are also characterized by lightweight construction designed with ergonomics in mind.
Concept
Creativity and Playfulness, Child-centeredness, Uniqueness and Honesty