Tagline
A brand that expresses the “now” of TOKYO.
BENDER TOKYO is a fashion brand that captures the “now” of Tokyo through its own distinctive filter, offering apparel as well as fashion accessories such as shoes, bags, and belts. The brand’s introduction explains that by giving form to Tokyo fashion, it proposes the “joy of dressing” and the “joy of accessorizing.” It caters to both men and women and sells a wide range of items, including unisex products, through platforms such as ZOZOTOWN.
Concept
Through its own distinctive filter, the brand gives form to contemporary Tokyo fashion and proposes the “joy of dressing” and the “joy of accessorizing.”