Tagline
Pure passion since 1911.
BENELLI is a motorcycle brand originating from a workshop established in 1911 in Pesaro, Italy, by Teresa Benelli for her six sons. The sons developed the business from a repair shop into a two-wheeler manufacturer and unveiled their first in-house motorcycle, “Velomotore,” in 1921. Today, the brand offers two-wheelers including road, adventure, and naked models, with the Benelli Style Centre and R&D department in Pesaro serving as development hubs. Guided by the principles of “tradition, emotion and innovation,” it brings models combining Italian history and contemporary technology to markets around the world. Since 2005, it has pursued international expansion under the Qianjiang Group.
Concept
Tradition, emotion and innovation