Tagline
NORMCORE STREET FASHION
BETMASS is a fashion brand founded in South Korea in 2019. Centered on normcore-based streetwear, it offers outerwear, tops, bottoms, headwear, and other items. Its official slogan is “NORMCORE STREET FASHION,” and its concept is to express the freedom that comes from sameness while aspiring to the ordinary. Incorporating Korean sensibilities, the brand aims to produce domestically, from material planning and design through product manufacturing.
Concept
Advocating the ordinary, yet not entirely ordinary, and expressing the freedom that comes from not being different