BETONES is an underwear brand launched in Japan in 2010. Operated by Babylon System Co., Ltd., it releases products featuring pop, colorful designs, focusing mainly on boxer briefs for men, women, and children. Its concept is “HIGH POP SMILE MADE.” Its features include highly stretchable bodies made using Italian-made 3D knitting machines, minimal stitching, moisture-wicking and quick-drying properties, and a free-size design. The brand also offers original designs and collaborations.
Concept
HIGH POP SMILE MADE