Tagline
Be Yourself. Be Different. Be Kind. Be Respectful. Be Strong. BeWider.
BeWider is a denim brand launched in Stockholm, Sweden, in 2018 by designer Peter Jansson. Jansson studied at Central Saint Martins and has worked in design at Weekday and Cheap Monday. Drawing inspiration from 1990s dance culture, street fashion, and urban nightlife, the brand offers denim and streetwear centered on loose fits. It espouses individuality, freedom of self-expression, and diversity as its principles, and offers shorts in addition to jeans.
Concept
Denim with depth, identity, freedom and attitude, that’s the essence of beWider.