Tagline
More freedom, more true to yourself.
Bie is a Japanese womenswear fashion brand launched in December 2025 by SHIFFON Co., Ltd., headquartered in Minato-ku, Tokyo. It offers contemporary casualwear for adults who choose what to wear according to their own aesthetic sensibility, without being constrained by age or trends. The brand name is formed from the initials of “be in ease.” Guided by the phrase “More freedom, more true to yourself,” it proposes natural, easy-to-wear clothing that also feels right to the wearer, in response to questions about excessive consumption and complex design.
Concept
It proposes a natural lifestyle in which the wearer’s everyday life gently unfolds with ease.