Bikkembergs

Bikkembergs White Label (commonly known as White Label) was a second line established around 1996, developed as a collection intended to offer more everyday and accessible clothing. While carrying forward Dirk Bikkembergs’ design elements, it is positioned as a line with a broadening role in its product range and distribution. It is also documented as “White Label (Second Line)” in archival materials such as MoMu.

Dirk Bikkembergs Sport Couture was a high-priced men's collection that Dirk Bikkembergs put forward as a main line from 1998 onward. It was presented under the name “Sport Couture,” combining sports-derived functionality with prêt-à-porter construction elements. The Milan men's collections were its main presentation venue, and within the brand it was positioned as a luxury men's line for runway shows. The same name was used to designate the main line through 2016.

Bikkembergs Jeans was a dedicated collection for denim and streetwear, introduced around 2000 and often referred to as “red label.” It expanded the brand’s lineup with a focus on jeans and street casualwear. Archives and press kits from the period retain materials from its launch.

Bikkembergs Sport is a sports-oriented diffusion line launched around 2003, centered on functional items designed for active uses such as soccer and training. Compared with the main line and White Label, its product range and target audience are more sports-oriented. It is positioned as the line responsible for the brand’s football-related initiatives and offerings for the sports market.