Bio Fitter for Men

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Overview

Tagline

Made with the body in mind
Bio Fitter for Men is a men's line launched in 2010 under Bio Fitter, the private brand of Chiyoda, a Japanese chain specializing in footwear. It was the first series developed as men's footwear and offers products focused mainly on casual shoes, emphasizing everyday comfort and functionality through features such as lightweight construction, wide and roomy designs, and antibacterial and deodorizing properties. With “consideration for the body” as its theme, the line draws on a background of footwear design informed by sports medicine and focused on walking, carrying on the philosophy of “wanting to deliver excellent shoes to everyone” and offering foot comfort at accessible prices.

Concept

Wanting to deliver excellent shoes to everyone

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands
1 brands
Founded
2005
2005 Parent brand
Bio Fitter
Footwear

The core line for Bio Fitter’s men’s range

A men’s line derived from Bio Fitter, developed to mark the brand’s first full-scale expan

A men’s line derived from Bio Fitter, developed to mark the brand’s first full-scale expansion into men’s footwear. It carries over the main brand’s walking support features and consists primarily of casual shoes suited to men’s everyday wear and commuting. It is currently treated as a separate series name in the official online shop and is positioned as the core line for Bio Fitter’s men’s range.

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Frequently asked questions about Bio Fitter for Men

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