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bit blue

bit blue

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Country: Japan
Founded: 2001 2000s
Category: Clothing
Related brands: Clothing brands founded in the 2000s Clothing brands from Japan

Overview

Tagline

Combining flexible ideas and new techniques

bit blue is the original denim brand of Bit Blue, a limited company established in Shibuya, Tokyo, in March 2001. Led by its representative director, Ryuji Mihara, the company plans, manufactures, and sells denim wear, and handles OEM/ODM. Unbound by conventional assumptions, it combines flexible ideas with new techniques in pursuit of denim wear suited to the times. Its signature piece is the 3D sarouel pants, featuring a three-dimensional construction, introduced in 2003. The company also offers 3D DENIM and 3FIELDS. It places long-lasting wear that builds attachment over time at the heart of its sustainable approach to manufacturing.

Concept

Unbound by conventional assumptions, the brand combines flexible ideas with new techniques to pursue denim wear suited to the times ahead.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 2 brands
Founded: 2003

Year Brand Category Description

2003

3D DENIM

Sub-brand

Clothing

Core line centered on three-dimensional pattern cutting

3D DENIM is a sub-line specializing in three-dimensional denim construction, presented und

3D DENIM is a sub-line specializing in three-dimensional denim construction, presented under a distinct name on BITBLUE’s brand page. Beginning with the 3D Sarouel Pants, which debuted in 2003, it has continued a design approach that twists the outseam and inseam to create a three-dimensional silhouette across the front and back, left and right, and top and bottom. Within BITBLUE as a whole, it is positioned as the line that most clearly represents the brand’s technical features and enduring staple status. Unlike 3FIELDS, which focuses on functional offerings for outdoor and sports use, it centers on three-dimensional pattern cutting itself.

3FIELDS

Sub-brand

Clothing

A line that extends functionality to outdoor living

3FIELDS is a functional design line for outdoor, lifestyle, and sports use, presented unde

3FIELDS is a functional design line for outdoor, lifestyle, and sports use, presented under a distinct name on BITBLUE’s brand page. Built on denim, it combines multifunctional pockets, storage details tailored to different uses, and 3D silhouettes designed to accommodate movement, with designs suited to activities such as camping, gardening, DIY, and various sports. While 3D DENIM embodies the enduring appeal of three-dimensional construction, 3FIELDS extends BITBLUE’s denim technology into everyday life and outdoor activities.

2003 Sub-brand

3D DENIM

Clothing

Core line centered on three-dimensional pattern cutting

3D DENIM is a sub-line specializing in three-dimensional denim construction, presented und