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Björn Borg

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Country
Sweden
Founded
1984 1980s
Category
Clothing Bags Footwear Eyewear Wallets
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Clothing brands founded in the 1980s Clothing brands from Sweden

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Overview

Tagline

Train To Live
Björn Borg is a sports fashion brand originating in Sweden. It began in 1984 as a collection bearing the name of tennis player Björn Borg, with Rodi Heintz serving as lead designer for the early collections. Centered on underwear, its range also includes sportswear, shoes, and bags. The brand platform, “Train To Live,” views training as part of everyday life and encourages an active lifestyle.

Concept

We do not live to train, but train to live.

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Clothingbrands fromSwedenfounded in the1980s

EVEREST Sweden Founded in 1987 Clothing In common Clothingbrands fromSwedenfounded in the1980s
Peak Performance Sweden Founded in 1986 Clothing In common Clothingbrands fromSwedenfounded in the1980s

Brands from Sweden founded in the 1980s

Nordic Light Sweden Founded in 1980 Footwear In common Brands from Sweden founded in the 1980s

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Country of origin, founding year, categories and parent brands.

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Brands from Sweden Brands founded in 1984 Brands founded in the 1980s Brands from Sweden founded in 1984 Brands from Sweden founded in the 1980s Clothing brands Clothing brands from Sweden Clothing brands founded in the 1980s