Tagline
RISE TO THE TOP OF EXTREME
BLACKBRIAR is an extreme sports brand founded in 2017 by Do Jong-gu, a Korean professional snowboarder and creative director. It offers bags, travel goods, apparel, and accessories that connect activities such as skiing, snowboarding, and cycling with everyday life and travel. Drawing on his competition experience, the brand collaborates with athletes and ambassadors to develop products that offer protection, mobility, and style from the user’s perspective. Based on “Extreme Culture,” it offers collections such as CONTAIN and RANGE, and sells internationally while based in Korea.
Concept
For Extreme Activities and Daylife, Travel