Blao is a Japanese fashion accessories brand launched by Aurora Co., Ltd. in 2011. Its offerings center on umbrellas and include rain umbrellas, all-weather umbrellas, parasols, raincoats, and hats. The brand name means “blue” in German and derives from a color symbolizing elements of the natural world, such as the sea, sky, and Earth. It is officially positioned as “an adult smart-casual brand that combines fresh design with functionality,” and also produces items incorporating functional materials such as Toray Summer Shield®. Hina Kuwamura is introduced as the person responsible for design.
Concept
An adult smart-casual brand that combines fresh design with functionality