Tagline
A selection that is standard yet somehow different from others.
Bling Leads is an apparel brand for men and women. Items are available through retailers such as ZOZOTOWN and the resale shop RAGTAG, including tops such as T-shirts, cut-and-sew pieces, knitwear, and shirts, as well as skirts. The brand is guided by the idea of offering “a selection that is standard yet somehow different from others,” and takes as its theme “an appealing wardrobe with a hint of elegance amid casualness.” It proposes styles that bring out “one’s own appeal” through mixes unconstrained by rules.
Concept
With an appealing wardrobe that has a hint of elegance amid casualness as its theme, the brand selects a wide range of products from Japan and abroad with a strong sense of style. Based on casual wear, it proposes styles that mix a variety of influences without being bound by rules, bringing out each person’s individual appeal and allowing them to enjoy fashion freely. It also expresses the hope that everyone will find a style they love.