Tagline
Bluer Lives in the Rough
BLR is a designer brand founded in 2019 by designer and representative Kwon Bong-seok, based in Seoul, South Korea. Centered on premium denim, it offers menswear and unisex collections. With “Bluer Lives in the Rough” as its guiding phrase, the brand draws on the experience of people living together and the subcultures that emerge from it, making relationships and emotions visible through fashion. Its signature elements include craftsmanship and tailoring, material development applying denim techniques, and masculine silhouettes. It also participates in Seoul Fashion Week and overseas trade shows.
Concept
BLR expresses “the meaning of life” visually (especially fashion), and is inspired by human experiences of living together and various subcultures that are created as the result.