Blue Effect

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Overview

Blue Effect is a children's clothing brand launched in Germany in 2009 by Peter Bohlender and Gökhan Doğruol. It focuses on denim for children and teens, offering items such as pants and tops. Founder Bohlender has handled design and sales, while Doğruol has supported production. The brand currently offers collections for boys and girls, as well as a mini-size collection.

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BLUE EFFECT MINI
Clothing

An age-specific line for younger children

BLUE EFFECT MINI is a line for younger children, classified in Blue Effect’s official size

BLUE EFFECT MINI is a line for younger children, classified in Blue Effect’s official size guide as “BLUE EFFECT MINI BOY” and “BLUE EFFECT MINI GIRL.” It is intended for children measuring 92–122 cm tall and aged 2–7, distinguishing its target age group from “Blue Effect Kids,” which is for ages 8–16. It is not an independent brand, but is positioned within the Blue Effect brand family as a line of children’s clothing organized by age group.

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