Tagline
BLUE FOR YOU
BLUE×PALANG is a Japanese women's apparel brand launched in 2020 by producer Hinako Yumoto. As a brand operated by ICEONE Co., Ltd., it specializes in blue items and offers apparel, bags, and other products centered on basic styles. With “Handsome Blue” as its concept, the brand proposes self-expression for women characterized by intelligence, strength, and refinement, as well as the confidence to live on their own terms through blue. In June 2023, the brand refreshed its concept and expanded beyond domestic sales into overseas markets, including Taiwan.
Concept
Handsome Blue