FEMMENT is a Japanese womenswear brand whose predecessor was MM ATTACHMENT, launched in 2013 as the womenswear line of menswear brand ATTACHMENT. It was renamed and relaunched for Spring/Summer 2020. Sachiko Kyomori, who worked on design under the direction of Kazuyuki Kumagai, serves as designer. Grounded in simple, timeless craftsmanship, the brand offers garments that combine modernity with a feminine sense of playfulness. Its guiding principle, “Less is more,” reflects an orientation toward minimalism that limits ornamentation and the creation of essential garments designed to withstand changing times.
Concept
“Less is more.”