Tagline
Everyday is better with BLUEORB
BLUEORB is an ethical lifestyle and fashion brand launched in 2019 by the Korean social venture ART IMPACT. Named after “BLUE ORB,” meaning Earth, it aims to make consideration for nature part of everyday choices and offers bags and accessories made with materials such as recycled polyester, recycled nylon, regenerated leather, and recycled cotton. Its pleated bag is an icon, and its lines include Each Bag, Ari Bag, and Leather Goods. At the core of its philosophy are reducing unnecessary consumption and using products for longer. The brand is also known for its participation in 1% for the Planet and for receiving the Republic of Korea Fashion Quality Award in 2021.
Concept
Rather than promoting sustainability, BLUEORB helps consumers experience value naturally and gradually reduce unnecessary consumption, becoming accustomed to reuse and recycling.