bodco

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Country: Japan
Founded: 2010 2010s
Category: Clothing
Related brands: Clothing brands founded in the 2010s Clothing brands from Japan

Overview

bodco is a Japanese loungewear brand launched in 2010. Designed by Tsuyoshi Kawada, it offers innerwear and loungewear as its main focus, along with garments and outerwear that can also be worn outdoors, as well as accessories. The brand uses Japanese cotton made by Smile Cotton and is characterized by simple, basic designs and a light, soft feel. Guided by the principle, “Not fashion, but tools needed for everyday life,” it aims to create products that bring richness to daily life. It also offers littlebodco, a towel line.

Concept

Not fashion, but tools needed for everyday life.

Related brands

Parent brands and sub-brands, ordered by founding year.

Related brands: 1 brands
Founded: 2016

Year Brand Category Description

2016

littlebodco

Sub-brand

Lifestyle products

A household goods line extending into the towel category

littlebodco is a towel line launched by bodco in spring 2016 in collaboration with towel b

littlebodco is a towel line launched by bodco in spring 2016 in collaboration with towel brand LITTLE SUNSHINE. It was also introduced in Isetan’s official media as bodco’s “new towel line.” While bodco itself focuses mainly on loungewear and underwear, littlebodco expanded into items closer to everyday life, including towels, gauze towels, ponchos, and T-shirts. It is a derivative line that carries bodco’s name while operating under a distinct brand and line name, with its own distinctive materials and production methods, and serves bodco’s household goods and towel category.

2016 Sub-brand

littlebodco

Lifestyle products

A household goods line extending into the towel category

littlebodco is a towel line launched by bodco in spring 2016 in collaboration with towel b