littlebodco

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Overview

littlebodco is a towel and lifestyle brand that began in Japan in 2016 as a collaboration between relaxing-wear brand bodco and towel brand LITTLE SUNSHINE. Created by Daisuke Hinatsu, representative of Little LLC, the brand offers towels, gauze, ponchos, T-shirts, and other items made from CLB (cotton, linen, and bamboo rayon), woven together. With “let loose” as its concept, its signature features are its distinctive loose weave and long-pile twist process. The products are made in Japan at Hotman in Ome, Tokyo.

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let loose

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1 brands
Founded
2010
2010 Parent brand
bodco
Clothing

A household goods line extending into the towel category

littlebodco is a towel line launched by bodco in spring 2016 in collaboration with towel b

littlebodco is a towel line launched by bodco in spring 2016 in collaboration with towel brand LITTLE SUNSHINE. It was also introduced in Isetan’s official media as bodco’s “new towel line.” While bodco itself focuses mainly on loungewear and underwear, littlebodco expanded into items closer to everyday life, including towels, gauze towels, ponchos, and T-shirts. It is a derivative line that carries bodco’s name while operating under a distinct brand and line name, with its own distinctive materials and production methods, and serves bodco’s household goods and towel category.

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