Bon'A Parte

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Overview

Bon’A Parte is a fashion brand founded in Denmark in 1987. Drawing on Scandinavian aesthetics, it offers collections centered on everyday clothing for women. It emphasizes feminine design, comfortable wear, and a good fit, and aims to combine everyday style and functionality. Since 2015, it has been part of the DK Company A/S brand portfolio and has sold online in Europe and other regions.

Concept

We design thoughtfully – for women who want both style and functionality in one.

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Founded
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- Sub-brand
Secrets
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A complementary line focused on lingerie and homewear

Secrets was developed as a named line complementing BON’A PARTE’s womenswear collection. D

Secrets was developed as a named line complementing BON’A PARTE’s womenswear collection. DK Company’s 2015 annual report states that, in addition to BON’A PARTE’s own womenswear, lingerie and homewear were offered under the name Secrets. While the main line focused on regular womenswear, Secrets was positioned to cover underwear and loungewear. It is identified as a line under BON’A PARTE, rather than an independent sister brand within the group.

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