BONEE is a jewelry brand founded by jewelry designer Nozomi Fujikura and launched in Japan in November 2021. Using silver as its primary material, the brand offers necklaces, earrings, rings, hair jewelry, and other pieces handcrafted by artisans based in Yamanashi Prefecture. Guided by the concept “Inner Self, Open-minded,” BONEE proposes jewelry that allows people to express themselves without being bound by categories such as age, gender, or race. The brand uses packaging made from sustainable materials and donates a portion of its sales to animal welfare activities.
Concept
Inner Self, Open-minded