BORN TO WIN

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Overview

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I am different from yesterday I was
BORNTOWIN is a sports fashion brand rooted in gym culture, founded in 2019 in Seoul, South Korea, by Lee Taejun. Centered on unisex gymwear, it offers apparel, bags, accessories, and other items for both workouts and everyday wear. With a focus on the fusion of exercise and fashion, the brand aims to create a new culture originating in the gym, and Lee Taejun is involved in product development as its CEO and creative director. The brand offers BRN’s activewear line and casualwear, and sells internationally as a brand from South Korea.

Concept

GYM BASED CULTURE BRAND

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Founded
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- Sub-brand
BRN(active)
Clothing

An activewear line focused on functionality

BRN(active) is an activewear line featured in BORNTOWIN’s official online store, separate

BRN(active) is an activewear line featured in BORNTOWIN’s official online store, separate from the regular MEN, WOMEN, and GEAR categories. It offers both men’s and women’s products, including sweat-wicking, quick-drying materials, reflective details, leggings, crop tops, training shorts, and windbreakers, with a range designed for use during exercise. It is positioned as a functional-wear-focused extension of BORNTOWIN’s gym culture, clearly differentiated from the main line’s casualwear and everyday clothing. It is consistently maintained as a separate section in the official store, and major stockists also sell products under the name “BRN Active.”

Brands with shared characteristics

Brands that share a country of origin, founding period, category or designer.

Frequently asked questions about BORN TO WIN

Country of origin, founding year, categories and parent brands.

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