Tagline
HIGH LIFE WEAR
Boutique Ordinary is a Japanese womenswear brand launched by Earth Motion Co., Ltd. in the Fall/Winter 2020 season. It is designed by a team whose members have served as designers and directors at select shops in Japan and abroad. Drawing on street culture, including music and art, the brand proposes modern classic everyday wear. Under the themes “HIGH LIFE WEAR” and “FUNCTION DRESS,” it offers blouses, trousers, dresses, tailored jackets, and other pieces, centered on functional beauty that makes everyday life comfortable and a clean, high-quality modern classic aesthetic.
Concept
FUNCTION DRESS for every woman on life's journey