Tagline
Beautiful Days & Nights Begin At Boux Avenue
Boux Avenue is a British lingerie brand based in London, launched by Theo Paphitis in 2011. Focusing on lingerie, it also offers nightwear, swimwear, loungewear, activewear, and more. Its collections are created by an in-house design team in London. The brand aims to support customers’ confidence regardless of their body shape or style, and appointed Zoe Price-Smith as head of brand and product design in 2019. It has also introduced a sportswear offshoot line, Boux Sport.
Concept
Our mission is to empower every customer and give them the confidence to be themselves.