BOW is a ready-to-wear brand launched in January 2025 by Qatar-based fashion designer Roudha Al Mazrouei. With ribbons and bows as its signature motifs, the brand focuses on feminine apparel and expresses the tension between softness and structure through dimensional designs. It officially emphasizes its commitment to viewing the bow as both a symbol and a form, offering dresses, tops, trousers, and other pieces in a palette centered on white and black. After graduating from VCUarts Qatar, the founder was selected as a finalist in the Debut Talent category of Fashion Trust Arabia 2021.
Concept
An obsession with the bow as both symbol and form.